// Zeb Powell

North Carolina might not be known for its progressive snowboarding scene, but Zeb Powell is starting to change that. A native of Waynesville, N.C., Powell initially hated snowboarding because he was forced to ride regular. But a switch to goofy stance, followed by a quick grind, changed all that. Powell went on to combine classic snowboarding style with cutting edge tricks to create his own brand of snowboarding. And once X Games called, Powell shot straight to the top of the Knuckle Huck leaderboard. Heading into 2021, Powell is the new face of fun and creative snowboarding.

Being Chloe Kim

// Chloe Kim

A favorite to win in every halfpipe contest she enters, Chloe Kim reflects on her rise in snowboarding, her gold-winning X Games performances, and growing up under the spotlight of X Games.

Being Colby Stevenson

// Colby Stevenson

Freeskier Colby Stevenson stormed out of nowhere in 2020 to win two gold medals at X Games, plus the coveted Best In Snow award. A rookie in X Games competition. Stevenson suffered a traumatic brain injury following a car accident in 2016. Doctors didn’t know if he would walk again, let alone ski. But Stevenson’s recovery was mighty, with the contest results to prove it. Now, Stevenson is at the top of the competitive spectrum, but there’s more to Colby Stevenson than just gold medals and a comeback story.

Being Jamie Anderson

// Jamie Anderson

Jamie Anderson is a Winter Olympic gold medalist and 13-time X Games Snowboard Slopestyle medalist. The most medaled athlete in X Games Snowboard Slopestyle history, Anderson is known for her love of nature, yoga and smooth landings.

Being Shaun White

// Shaun White

Born with a heart condition, Shaun White balanced the demands of snowboarding and skateboarding from a young age, eventually becoming one of the first snowboarders to push competitive snowboarding to a new level.

Being Henrik Harlaut

// Henrik Harlaut

Swedish ski progenitor Henrik Harlaut is an X Games vet with 11 medals across Ski Big Air, Ski Slopestyle and Real Ski. But it’s also just the beginning of Henrik Harlaut’s obsession with skiing. From innovative tricks to stylish additions in urban filming, Henrik Harlaut is the new breed of X Games athlete, able to adapt to any terrain while also injecting personality into media experiences and video parts. In a word, he’s the full package with any undying passion for skiing and expression. Did we mention his enthusiasm? Welcome to Being Henrik Harlaut.