Partnerships
X Games and Monster EXTEND PARTNERSHIP
X Games Names Monster Energy Official Energy Drink of 2025 Events
X GAMES NAMES MONSTER ENERGY OFFICIAL ENERGY DRINK OF 2025 EVENTS
Monster Energy’s agreement with X Games includes course branding, onsite activations, and social media and content integrations for four major X Games events this year
X Games announces that Monster Energy has been named the official energy drink of all 2025 X Games events, including X Games Aspen 2025, set to take place at Buttermilk Mountain in Aspen Snowmass January 23-25, 2025. As the entitlement partner of the Men’s and Women’s Ski and Snowboard Big Air competitions at X Games Aspen 2025, Monster Energy is proud to bring some of the world’s most competitive athletes in freeski and snowboarding to the renowned action sports and music festival.
“This is going to be a huge year for X Games, and we’re so happy that Monster Energy will be such a big part of it,” said Jeremy Bloom, CEO of X Games. “As we celebrate the 30th anniversary of X Games and prepare for the launch of X Games League in 2026, we can’t wait to see how their activations and integrations bring the fan and athlete experience to life at all of our events this year.”
Monster Energy brings excitement to X Games Aspen 2025 with a thrilling on-site presence and a dedicated footprint where fans can sample the brand’s signature drinks and enjoy live DJ sets. Monster Energy will also host its popular sports and pop culture podcast, Unleashed with the Dingo, Danny, and Brittney, Live on Twitch. The brand will also have a significant presence at X Games Sacramento 2025, August 22-24, in addition to two other X Games events that will be announced in the coming weeks.
“X Games represents the pinnacle of action sports, pushing the limits of progression and innovation, and Monster Energy is proud to fuel that energy as the exclusive Energy Drink partner,” said Monster Energy’s CMO Daniel McHugh. "This partnership embodies our deep-rooted commitment to the athletes, the culture, and the fans who live and breathe action sports. We’re excited to bring next-level experiences to X Games Aspen 2025 and beyond.”
"X Games has always been one of my favorite comps, and having Monster Energy as a sponsor is super sick,” said Mia Brookes. “Both brands have played a huge role in my career, so seeing the continued partnership makes competing at X Games that much sweeter.”
2025 marks the 30th anniversary of X Games, as well as the countdown to X Games League, the brand’s new global team-based format, set to kick off in 2026.