X Games partners with ALT Sports and NXTbets
For the first time in X Games history, fans around the world can engage with their favorite athletes and competitions by having a stake in the outcome through regulated sports wagering. Leveraging exclusive access to official X Games data, ALT Sports Data will provide a diverse range of traditional bets and prop wagers, designed to deepen fan engagement and extend the global appeal of the world’s most iconic action sports platform.
In 2026, X Games will introduce an innovative global, team-based format and additional events around the globe. Backed by MSP Sports Capital (MSP), a Najafi Cos. portfolio company, the X Games League (XGL) will provide a year-round international competition calendar for X Games that will enable athletes to earn compensation beyond the $2.4 million already awarded through existing prize purses.
“The passion fans have for their favorite action sports stars rivals that of any other sport. At X Games, we’re committed to creating innovative ways for fans to express and deepen that passion,” said Jeremy Bloom, CEO of X Games. “Our partnership with ALT Sports marks an exciting step forward, giving the action sports community a new way to engage with their favorite athletes and events through sports betting—a feature that has been integral to other professional sports.”